Content Marketing

Top 6 Digital Marketing Trends That Will Help Your Small Business in 2021

Monday, June 28, 2021

Digital marketing is constantly changing and evolving. It's no wonder small business owners are feeling lost when it comes to keeping up with all the latest trends in digital marketing. The good news is that some clear trends emerging will save your business in 2021, so read on! 

1. Be aware of the importance of mobile optimization

It is essential to be aware of the importance of mobile optimization for websites. Websites that are not optimized for smartphones and tablets will find it hard to capture new business because consumers now spend more time on their phones than they do browsing on laptops or desktop computers. Mobile traffic accounts for 50% of all internet usage in some countries, while others have seen a 13% increase in just 12 months, with only 2-4 years ago being 17%. With so many people using this technology each day, businesses need a website whose content can fit the screen size without any issues such as scrolling sideways instead of up and down when viewing images, etcetera.

2. Use videos to reach new audiences and create more engagement with your brand

Videos are becoming an increasingly popular way of capturing and retaining customer attention, but recent research has shown that they can be used as powerful marketing tools too! They offer the opportunity for brands to reach new audiences in ways never before possible - whether it's via YouTube or even Facebook Live video streaming. They also allow your audience members the opportunity to get involved--and they love when it's easy! Ensure there is an appropriate balance of interaction between viewers and creatives; don't make them feel left out by not giving them any opportunities to be part of the action or creative process! Video content is all about getting people actively engaged with your brand by providing them something worth watching: visual variety, interactivity, exciting topics, and information on how you're adding value through different services, etc., which will ultimately lead to increased levels of engagement over time.

3. Utilize social media to build a stronger relationship with customers

Using social media to build a stronger relationship with your customers can be achieved by utilizing Facebook, Instagram, and Twitter. Such sites offer an interactive experience where users can post content that is more personal or unique than other forms of communication like emailing back and forth or picking up the phone. One way you could use this tool would infrequently be posting pictures on various topics for people in different parts of the world who may not have access to information about these things otherwise- all while receiving feedback from them!

Small businesses need to engage with their customers. Social media platforms provide an interactive way of doing so that can be more personal than other forms of communication. For example, Facebook has a feature called "friend requests," which are personalized messages from the business owner asking people to connect on this platform to build relationships. Other features include posting content like photos or short videos about activities they've been up too recently.

4. Create an email marketing campaign that is personalized, relevant, and timely for your audience

Your email marketing campaign should be personalized, relevant, and timely to make it more engaging for your audience. You want people to open your emails because they are interested in what you have to offer them.  Your prospects are more likely to open and read your emails if you include personalization, relevance, and timeliness in the content. Tailor each email with thoughtful information that is relevant to them, such as what they have purchased previously or their interests; this will make it easier for recipients of your message to trust its validity since it's directed specifically at them.

As a company, be mindful about when sending these messages so that there isn't too much overlap between marketing campaigns from different companies. Please pay attention to current events-related topics like holidays, which could enhance timing, while being conscious of how often individuals sign up. Also, whether or not they're opening any particular campaign on time intervals suggested by industry experts who study consumer behavior patterns closely.

5. Implement a blog on your website that will provide valuable information about topics they are interested in 

You may want to consider implementing a blog on your website to provide valuable information about topics they are interested in. Small businesses can use blogs for many things, potentially giving them more ideas or help customers view you as an expert in your industry.

If you're looking for ways to keep visitors engaged while browsing the internet, try adding an interactive tool such as one of our blogs - it's fun and easy! A blog is great because not only does it offer updated content regularly (appropriate for those who check back often). It also offers something new every time someone visits, which means no two people will read the same post each visit. The best way to maintain a steady stream of traffic is by providing valuable and relevant information on your website. One simple tactic you can employ to keep visitors coming back for more is implementing a blog that will provide valuable insights into topics they are interested in. With an interactive blog, subscribers will be able to comment with feedback which could spur new content ideas from other users!

6. Provide live chat as an option for customer service so people can have their questions answered immediately

If you want to provide the best customer service, then Live Chat is an important option. Rather than waiting for a reply email or phone call that may never come because no one has time these days, customers can go online and have their questions answered right away by live chat agents. This feature will also help with your company's SEO. It means more people are interacting with your brand on social media sites like Facebook, where they post about any experience, good or bad, including mentioning how well/poorly they were treated at work!

Live chat has been shown repeatedly as an excellent option for providing quick responses to customer concerns. With the increased use of websites such as Amazon Prime or Jet, you must provide live chat so your clients can get immediate answers without having to wait on hold forever. You can quickly answer any of their questions as soon as they pop up, so you don't have to worry about forgetting or feeling like a bother when the user has waited too long and finally decides it's not worth waiting anymore. 

Conclusion

The internet is transforming the way we do business. With all of these changes, it's essential to stay aware of what your customers want and need from you. Mobile optimization has been a huge priority for many companies in recent years because this is where most people are looking on their phones or tablets now. Videos can reach new audiences by providing an opportunity to create more engagement with your brand through storytelling that resonates with viewers at every stage of the buying process. Social media platforms like Facebook have shifted how brands interact with consumers. Using them effectively will help build stronger relationships between businesses and their customers while also creating opportunities for increased sales. 

As you get started with your digital marketing campaign, it's essential to keep in mind that the more personalized your messages are for your target audience, the higher likelihood of conversions. You can use this information to create an email marketing campaign targeted at their needs and interests. Implement a blog on your website where customers will find valuable content about topics they are interested in, which could also provide opportunities for lead generation or conversion as they browse through articles related to their industry. And don't forget live chat! Providing customer service via chat is one way we help our clients improve conversion rates by making sure people have all of their questions answered immediately, so there's no need for them to search elsewhere online. If you have any questions or would like help implementing these principles for your business, contact us today!

Ready to take your small business to the next level with digital marketing?