SEO

The Biggest Mistakes by Small Business Owners When Choosing a Digital Marketing Company

Tuesday, July 13, 2021

Choosing a digital marketing company is not an easy task. There are many companies out there, and it can be challenging to know which one best fits your needs. This blog post discusses the biggest mistakes that small business owners make when choosing a digital marketing company and how they can avoid them!

1.) Choosing a Digital Marketing Company because of their price


It may seem like an expensive investment, but if you want to have a functional website and looks good, it will cost. Unfortunately, there are countless people out there cutting corners when they design their websites because of the tough economy we're in right now. What many don't realize is that these so-called "cheap" services often end up being buggy or slow down your site, as well as making future upgrades difficult - not something anyone wants from a professional-looking business! It would be worth taking time researching any company with which you plan on partnering for this important piece of your new online venture before risking all by going too cheap upfront (which can lead directly back into another problem: lack of professionalism).

2) Paying Too Much

Be wary of a company that tries to charge you more money than they're worth. Do some research and get quotes from at least three companies in your area so that you can compare prices. It's essential to choose a company based on its services rather than just the price - otherwise, cheaper companies often provide better value. Get quotes from multiple different companies before making any decisions about which one is right for you (research) -- this will help ensure that no matter who you go with, it will be an excellent choice.

3) Not Knowing the Difference Between Web Design vs. Web Development

This one is pretty common. A web designer creates the look and feel of your website, while a web developer will develop the back-end infrastructure that powers it. Knowing which service you need beforehand can help ensure things go smoothly!

4) Not Setting Deadlines and Outlining your Needs

To be successful, you need a clear idea of what your website should look like. In addition, there must be tangible and measurable goals for the site's progress so it can be monitored throughout development. If this isn't happening with your current company, it might not work out in the long run, so outlining all expectations before diving into production could save time and money later on down the line! If you're looking into hiring someone to build or host your web page, make sure they can meet many different requirements, such as being responsive across devices and having regularly scheduled maintenance timeframes planned ahead of time which this post has outlined enough for anyone interested in keeping track themselves.

5) Not Researching the Company

When you start looking for a web design company, it's essential to do your research. Checking their credentials is an excellent way of getting insight into what they can do and how good the customer service will be. Take some time online sleuthing by conducting "background checks" on each company that piques your interest or answering questions about them in reviews from other customers! Speak with these potential clients before making any decisions to know if this would work best for both parties involved.

6) Only Looking for Niche Specialty Companies

Many web design companies are like a chameleon. They want to be everything at once, yet nothing in particular. Sometimes when this happens, and they cannot dominate their niche markets the way they would have liked, you find yourself with an endless supply of websites that look virtually identical, all because these firms don't specialize anywhere (except for maybe themselves). Your best bet is going with a company whose portfolio has been curated down into specific niches such as healthcare or retail based on what your needs are, so there's no need worrying about getting someone else's old carbon-copy website - which made it easy for them!

7) Not Studying a Portfolio Closely Enough

Many of the time, people make a mistake when hiring web design firms by not looking closely enough at their portfolios. This can be very frustrating because it may look like they have great-looking websites in there, but that's only on the surface! You'll want to go and visit those sites from within the website menu or Google them after you've looked through all these screenshots. Next, check out what features are offered for each project; Is everything well thought out? The next step is research - find as much information about previous projects done so your decision will be informed rather than just based on intuition alone.

Ready to take your small business to the next level with digital marketing?